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    "entity": {
        "id": "business:2751",
        "type": "LocalBusiness",
        "name": "Activate Games (East Rutherford, NJ)",
        "description": "Activate Games at American Dream in East Rutherford, NJ. Interactive game rooms, all-you-can-play passes, parties & competitive leagues. Rated 4.9/5.",
        "url": "https://activate-games-east-rutherford-nj.doozer.site",
        "telephone": "(201) 636-7588",
        "address": "1 American Dream Wy Level 1 Space A156, East Rutherford, NJ 07073, USA",
        "city": "East Rutherford",
        "state": "NJ",
        "geo": {
            "lat": 40.808328,
            "lng": -74.0711365
        },
        "niche": "amusement_center",
        "category": "",
        "rating": 4.9,
        "review_count": 3012,
        "hours": [
            "Monday: 10:00\u202fAM\u2009\u2013\u20099:00\u202fPM",
            "Tuesday: 10:00\u202fAM\u2009\u2013\u20099:00\u202fPM",
            "Wednesday: 10:00\u202fAM\u2009\u2013\u20099:00\u202fPM",
            "Thursday: 10:00\u202fAM\u2009\u2013\u20099:00\u202fPM",
            "Friday: 10:00\u202fAM\u2009\u2013\u200910:00\u202fPM",
            "Saturday: 10:00\u202fAM\u2009\u2013\u200910:00\u202fPM",
            "Sunday: 10:00\u202fAM\u2009\u2013\u20099:00\u202fPM"
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    "services": [],
    "services_text": "The all-you-can-play pass is the starting point. Buy your session, strap on your wristband, and move freely between as many challenge rooms as you can handle before time is up. Every room logs your performance, so the competition never stops, even when you switch games.\n\nGroups and parties are a core part of what Activate does. The facility has hosted birthday celebrations for 13-plus kids at a time, and the check-in process is built to handle it smoothly. Corporate team-building, school outings, and family reunions all work here because the rooms are designed for competition between people\u2026",
    "areas_served": [
        "East Rutherford, NJ"
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    "faqs": [
        {
            "question": "What exactly is Activate Games?",
            "answer": "Activate is the world's first active gaming facility. Instead of holding a controller, you physically enter interactive rooms where light-up technology reacts to your movements in real time. You jump, climb, dodge, and problem-solve your way through multiple challenge rooms while a wristband tracks your points the entire time."
        },
        {
            "question": "How long does a visit typically last?",
            "answer": "Most groups spend between 45 minutes and two hours, depending on how many rooms they tackle. The all-you-can-play pass lets you move between rooms freely for the duration of your session, so the pace is entirely up to you."
        },
        {
            "question": "Is Activate good for birthday parties and large groups?",
            "answer": "Absolutely. Activate regularly hosts birthday parties and group events. The facility has accommodated celebrations with 13 or more kids at once, and the check-in process is built to get large groups moving quickly. Reach out through playactivate.com to plan a group booking."
        },
        {
            "question": "Where is Activate Games located?",
            "answer": "The New Jersey location is inside American Dream mall at 1 American Dream Way, Level 1, Space A156, East Rutherford, NJ 07073. It is easily accessible from the New York metro area and serves visitors from across New Jersey and New York."
        },
        {
            "question": "What are the hours of operation?",
            "answer": "Activate is open Monday through Thursday from 10:00 AM to 9:00 PM, Friday and Saturday from 10:00 AM to 10:00 PM, and Sunday from 10:00 AM to 9:00 PM. It is open all seven days of the week."
        },
        {
            "question": "Do you offer gift cards?",
            "answer": "Yes. Gift cards are available and can be purchased for anyone you want to send on an active gaming experience. They make a practical gift for birthdays, holidays, or any occasion where you want to give something to do rather than something to unwrap."
        },
        {
            "question": "What is the Global League and Tournament of Champions?",
            "answer": "These are competitive programs for players who want to measure themselves beyond a single visit. The Global League lets you rank your scores against Activate players worldwide. The Tournament of Champions is a structured competitive event for those who want to go head to head at the highest level. Both are tracked through the wristband scoring system."
        }
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